Video Optimising and Compression

This course will give editors and post production staff the ability to utilise content to its maximum benefit across different platforms and to different briefs. It covers technical information about the best exporting methods (codecs and compression), as well as addressing creative issues about multi-purposing content for different platforms. 

Optimizing and Compressing Video for Multiplatform  

Technical: 
Which programs to compress with? 
The limitations of your editing software (for compression) 
The easy method vs the quality method 
Using software that compresses video well (e.g. Sorensen Squeeze, Apple Compressor) 
Exporting for mpeg video, DVDs, Desktop playback (PC & Mac), iPhone, m4v, Flash (FLV), iPods (multiple formats), Windows Media Video format. 
  
Compression workflow:
How to work more quickly 
When to de-interlace footage 
Why use un-compressed formats? 
How to export your master clips 
Types of compression 
Compression settings (e.g. Bitrate mode, keyframe interval, IBP frames, GOP structure) 
Altering compression settings (according to content) 
When to use which codec (e.g. H.264, Cinepak, M_JPEG) 
File size vs image quality 
Playback on mobile devices 
Creating templates 
  
Creative: 
Shooting strategies for multi-platform media (what to advise when asked by the camera-person/producer) 
Solving problems before they happen 
Creative choices for exporting  
Exporting entire programmes 
Creating and exporting idents, clips and stings 
Re-framing & cropping video (incl. best programs to use & settings) 
Practical methods of increasing the quality of your compressed videos